"We cannot manage what we cannot measure". Indicators to measure the sustainability performance of destinations are at the core of NECSTouR.

Objectives 2018:

1. To improve EU Tourism governance through Sustainable and Competitive tourism indicators: ETIS and other.
2. To foster Tourism sector relevance.
3. To achieve a cross-sectorial perspective through NECSTouR working groups

OBJECTIVE 1: To foster Tourism sector relevance    Strategy

- Gather sound and credible figures in cooperation with official statistic bodies – UNWTO Network of Observatories, OECD, EUROSTAT, and other relevant ones – INROUTE.
- Contribute to solve information gaps: Accessibility, innovation, Quality labels, etc. 
- Lobby NECSTouR Polititians to make use of them to raise tourism in the Regional political agenda.
- Lobby the EU Institutions to raise tourism in the EU agenda.

OBJECTIVE 2:  Cross-sectorial perspective     Strategy 

- Identify the relevant indicators to measure the implementation to each working group
- Identify the thematic indicators that each working group should gather to contribute to the objectives 1 and 2.


Strategic Alliances:
European Commission: DG GROW, DG REGIO Eurostat UNWTO OECD INROUTE  
NECSTouR Position:
we cannot manage what we cannot measure The Virtual Tourism Observatory should become the secured online platform where ETIS destinations fill in their data, find quality assurance of it, monitor and interpret their performance and bechmark with other. NE