Limburg is the oldest destination of the Netherlands. We lived though every phase of tourism, also mass summer tourism, and turned ourselves into a succesfull year round destination. To survive in future we are very much involved in sustainable tourism, as we think it is one of the only ways to take our sector to the next phase of tourism, which is built on quality and sustainable working. Our passion for sustainable tourism is one of the reasons we take part in the ETIS programme. With Amsterdam we are the only region in the Netherlands to do so.